Innovation Analyser Lite

Use the Innovation Analyzer Lite to set project targets based on your success criteria. Adjust the inputs until your targets seem feasible and then use these targets to help guide future development of your idea.

Minimum Success Criteria

Start by setting your project's minimum revenue target for year 3. This is known as your Minimum Success Criteria.

Revenue per Customer

Estimate your revenue per customer including your main product price and any additional revenue.

Total Addressable Market (TAM)

Define your market demographic to help identify your product's proposed Total Addressable Market.

Customer Conversion Rate

Define the conversion rate from the people who see your product to the people who end up buying it.

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Minimum Success Criteria

What is the minimum revenue you want your business to make from this product in your third year after launch?

Target revenue in year 3 ?

Add your desired year three revenue target hear. You can return to change this later if you wish.

Profitability target ?

Create a profitability target based on your target revenue and your preferred route to market.

Net profit target in year 3 ?

This is the amount of money you are left with after deducting all operating, interest, and tax costs from your 3rd year of trading.

Revenue Per Customer

Estimate your revenue per customer including your main product price and any additional revenue.

Estimated retail price ?

Additional revenue ?

Total Revenue Per Customer

This is your target for the total amount a typical customer will spend in a year.

Total Addressable Market

Define your market demographic to help identify your product's proposed Total Addressable Market.

Define Customer ?

Age Range

Between 0 and 99

Gender

Region ?

Customer Conversion Rate

Define the conversion rate from the people who see your product to the people who end up buying it.

Customer Conversion Rate ?

Results

Please see the results calculated from your criteria. You can save your analysis at the base of the page.

Revenue Targets

Yearly targets have been created based on the Minimum Success Criteria you defined and a 10x annual growth target.

Year 1
£
Year 2
£
Year 3
£

Net Profit Targets

Yearly targets have been created based on your yearly revenue targets and your profitability target.

£
£
£
£
Year 1
Year 2
Year 3

Required Customers

Required customers is an estimate of the number of customers you would need to reach your target revenue.

Retail Price  £

Additional Revenue  £

Required Impressions

Required impressions is an estimate of the number of people you need to market to to achieve your target number of customers.

Customer Conversion Rate %

Total Addressable Market

The total addressable market is based on your demographic estimates. If this is smaller than the Require Impressions above then you need to either consider reducing the number of required impressions or increasing the Total Addressable Market you plan to sell to your product to.

Customer
Ages
Region
Gender

Ready to go Pro?

Get professional help to review your project in more detail with our Innovation Analyzer Pro service.

Request call back